Scentsy just enrolled its 100,000th consultant. The state of Texas has around 12,000-15,000 active consultants, and the market for candle warmers is getting more crowded here in the Lone Star State.

I’m not sure what it’s like in other states, but in the Dallas area, we are seeing more and more Scentsy-like candle warmers in retail stores like Walmart. I was at a mall a couple days ago and something in the window of a store caught me eye. It was a new store – one of those home decor froo-froo stores. There in the window were two plain-looking warmers. But the sign between the warmers identified them as “Electric Potpourri Burners.” But the potpourri was wax.

The warmers had holes in them, but it the tops didn’t appear to come off. I didn’t go in to check the price, and I didn’t see any wax bars. The flameless candle warmer concept is, well, heating up. Direct selling is huge in Texas, and the market is booming here. While competition is growing, everything I’ve seen so far pales in comparison to Scentsy quality and variety.

If you’re interested in learning more about Scentsy products and the opportunity to run your own Scentsy business, visit www.AuthenticCandleWarmers.com. For now, I leave you with a picture of my 1-year-old son turning a recently delivered Scentsy order into a gym.